Sears, Roebuck and Co. stocked Daisy bb guns and rebranded them. These guns were often King rifles with a new name and model. For a long time they were not as valuable as the actual Daisy guns. Recently I’ve seen the Sears, Roebuck and Co guns raise in value and vintage collectability.
I have to say this little youth sized carbine is one of my favorites. It’s an all black, molded plastic stock and foregrip. The lever is painted black aluminum. The stock is engraved and has diamond stippling as does the foregrip.
The flip sights may clue us into the exact date of this carbine. The nuts have been replaced on this otherwise complete gun.
Officially this is called the JC Higgins Westerner Model 799-2990. Dating this is tricky. The receiver has Plymouth stamped upon it. This makes it a pre 1958… but the model # sequence is similar to the 1969-73 productions. We do know that Daisy was no longer selling through Sears, Roebucks and Co when they changed their name to Sears.
There are a couple of sources online and in print that gloss over the history of Daisy. Details are hard to come by and there are more questions than clear answers. The company began advertising in the late 1800’s if not certainly by the early 1900’s. A good portion of the puzzle can be answered by observing the various ads over the years.
This is not meant to be a concise article on Daisy history. The images included are a look into the rich history of the Daisy bb gun and the bb gun industry as a whole. I will update this page as I get more information ie dates, places, locations.